Instacart Drip Pricing and Double Ticketing Canadian Class Action

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CONSUMER LAW GROUP has filed a class action lawsuit on behalf of Canadian consumers situated outside of the province of Québec against the designer, developer, and operator of grocery shopping and delivery platform Instacart, namely, Maplebear Inc. and its Canadian subsidiaries Maplebear Canada Inc., Maplebear Delivery Canada Inc., and Maplebear Logistics Canada Inc. (Maplebear).

The proposed class action alleges that Maplebear fails to disclose the all-in pricing of purchases made by consumers on the Instacart.ca website and on the Instacart mobile application, and then charges delivery fees, service fees, purchase prices and/or other fees higher than what is initially represented or indicated to consumers when completing transactions on the website and app.

The process of completing transactions on the Instacart website and application consists of five stages.

Stage 1: The consumer selects the retailer from which they wish to arrange a delivery;

Stage 2: The consumer selects the items they wish to have delivered from that retailer;

Stage 3: A list of all items selected by the consumer and the total price consisting of the addition of the price of each item is displayed;

Stage 4: The consumer provides delivery instructions, including their address and their payment information. At this stage, the total price is updated to include applicable taxes, namely, the HST or the GST and PST, depending on the province or territory. Instacart delivery fees and Instacart service fees are also displayed for the first time at the fourth stage.

Stage 5: Consumers can then add an optional tip amount for the delivery person and can then submit the order.

In essence by only displaying the price of the order at the fourth stage, Maplebear charges a higher price than that advertised and displayed at the first stage of the transaction (excluding applicable taxes).

Consumer Law Group believes action must be taken for all consumers not resident in the province of Québec who completed transactions on the Instacart.ca website and/or Instacart mobile application and who paid a higher price than initially advertised or indicated, including, but not limited to, delivery fees, service fees, and/or any other fee(s).

If you or someone you know are completed transactions on the Instacart.ca website and/or Instacart mobile application and paid a higher price than initially advertised or indicated, or to be kept advised of the status of the Instacart misleading prices and fees litigation or any resulting compensation resulting from the Class Action Lawsuit in Canada (excluding Québec), please provide your contact information to our law firm using the below form.

IF YOU WISH TO JOIN THE CLASS ACTION OR TO SIMPLY GET MORE INFORMATION, PLEASE COMPLETE THE FORM BELOW. Please note that providing your information creates no financial obligation for you. You are not charged any fee or cost for joining this class action. Our law firm is paid a contingency fee from the compensation recovered, only if the class action is successful. All information contained in this transmission is confidential and Consumer Law Group agrees to protect this information against unauthorized use, publication or disclosure.